Can Chipotle Founder Steve Ells Strike "Fast-Casual" Gold Again?
On with Kara Swisher
Balancing Quality and Affordability in Fast-Casual Dining
This chapter examines the increasing prices of fast-casual dining, specifically for veggie burritos and burgers. It highlights the challenge of maintaining affordability while ensuring high-quality ingredients in plant-based menus to attract a wider customer base.
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