The Founder-Led Marketing Show
How to Get Your CEO to Post on LinkedIn
Jun 7, 2024
MJ Smith, CMO at CoLab, discusses getting CEOs to post on LinkedIn, leveraging the platform for B2B marketing, crafting a strategic narrative, using visuals and videos, and creating ongoing content. Topics cover CEO engagement, content strategy, creating engaging posts, and maximizing LinkedIn for enterprise selling success.
52:58
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Quick takeaways
- Engage CEO on LinkedIn for pipeline growth, emphasize personal branding.
- Create strategic narrative to define brand story and value proposition effectively.
Deep dives
Overview of MJ's Background and Expertise at Colab
MJ, the CMO at Colab, shares insights about the company, which specializes in providing collaboration tools for mechanical engineering teams to enhance design processes. The discussion touches on the importance of creating a strong LinkedIn presence for the CEO, Adam, who plays a pivotal role in driving qualified pipeline growth via engaging content.
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