

How to Get Your CEO to Post on LinkedIn
Jun 7, 2024
MJ Smith, CMO at CoLab, discusses getting CEOs to post on LinkedIn, leveraging the platform for B2B marketing, crafting a strategic narrative, using visuals and videos, and creating ongoing content. Topics cover CEO engagement, content strategy, creating engaging posts, and maximizing LinkedIn for enterprise selling success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
LinkedIn lead attribution and strategic narrative on disruptive tech companies
01:47 • 11min
Encouraging CEO Engagement on LinkedIn
12:42 • 14min
Maximizing LinkedIn Engagement and Content Strategy
26:32 • 16min
Strategies for CEO Engagement and Enterprise Selling
42:05 • 8min
Optimal Timing and Strategy for CEO Presence on LinkedIn
49:37 • 2min
Analyzing Deal Differences and Pipeline Data Accuracy
51:13 • 2min