
 The Founder-Led Marketing Show
 The Founder-Led Marketing Show How to Get Your CEO to Post on LinkedIn
 Jun 7, 2024 
 MJ Smith, CMO at CoLab, discusses getting CEOs to post on LinkedIn, leveraging the platform for B2B marketing, crafting a strategic narrative, using visuals and videos, and creating ongoing content. Topics cover CEO engagement, content strategy, creating engaging posts, and maximizing LinkedIn for enterprise selling success. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Intro 
 00:00 • 2min 
 LinkedIn lead attribution and strategic narrative on disruptive tech companies 
 01:47 • 11min 
 Encouraging CEO Engagement on LinkedIn 
 12:42 • 14min 
 Maximizing LinkedIn Engagement and Content Strategy 
 26:32 • 16min 
 Strategies for CEO Engagement and Enterprise Selling 
 42:05 • 8min 
 Optimal Timing and Strategy for CEO Presence on LinkedIn 
 49:37 • 2min 
 Analyzing Deal Differences and Pipeline Data Accuracy 
 51:13 • 2min 
