How to Get Your CEO to Post on LinkedIn
The Founder-Led Marketing Show
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Encouraging CEO Engagement on LinkedIn
The chapter focuses on the significance of getting CEOs to actively post on LinkedIn to enhance the company's visibility. It stresses the importance of having the CEO as the face of the company, even if they are uncomfortable, and offers alternatives like the chief strategy officer. The discussion delves into strategies for creating compelling content, aligning with the company's narrative, and efficiently extracting valuable insights during regular calls to produce engaging LinkedIn posts.
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