MJ Smith, CMO at CoLab, shares insights on updating a company's strategic narrative to align with market changes and internal innovations. She emphasizes the importance of integrating leadership ideas with customer feedback to create a cohesive message that resonates with sales teams and top prospects. The narrative reflects the link between engineering and manufacturing success, showing the impact of a well-crafted narrative on product quality and team alignment.

B2B marketing leader MJ Smith shares insights on elevating CEO personal brands through LinkedIn engagement, strategic narrative development, and content diversity. Key topics include harnessing CEO influence, aligning marketing with sales, and strategies for expanding audience reach on LinkedIn.

MJ Smith, CMO at CoLab, discusses getting CEOs to post on LinkedIn, leveraging the platform for B2B marketing, crafting a strategic narrative, using visuals and videos, and creating ongoing content. Topics cover CEO engagement, content strategy, creating engaging posts, and maximizing LinkedIn for enterprise selling success.