On Strategy Showcase
The Entertainer's campaign focuses on our kids charming obsessions
Apr 5, 2025
Catherine Willoughby, Strategy Director at Adam and Eve DDB, shares her expertise in capturing the fleeting obsessions of children that fuel The Entertainer's latest marketing campaign. She discusses the importance of understanding kids' rapidly changing interests and how this insight shapes engaging advertising strategies. With humor, she reflects on a unique toy narrative that personifies childhood experiences, while also touching on the evolving toy retail landscape and the creative teamwork that drives innovation in marketing.
41:50
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Quick takeaways
- The Entertainer's new campaign, 'For Whatever They're Obsessed With,' strategically connects with children's transient toy interests and emotional purchasing habits.
- Future initiatives like live events in Sydney and collaboration with Effie winners aim to foster creativity and engagement in the advertising industry.
Deep dives
Effies Partnership and Live Events
The podcast highlights the collaboration with the Effies, which will include participation in major gala events like the Effie Awards in New York. Content creation will occur with award winners shortly after the ceremonies, leading to new episodes featuring these successful campaigns in the U.S. Future plans also include live events in London and Dublin, fostering a dynamic environment for discussion and engagement within the industry. Excitement surrounds the potential for a live episode the night before the Effies gala, enhancing the connection to the festivities.
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