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Catherine Willoughby

Strategy director at Adam and Eve DDB in London. She has worked with brands such as Disney and The Entertainer.

Best podcasts with Catherine Willoughby

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Apr 5, 2025 • 42min

The Entertainer's campaign focuses on our kids charming obsessions

Catherine Willoughby, Strategy Director at Adam and Eve DDB, shares her expertise in capturing the fleeting obsessions of children that fuel The Entertainer's latest marketing campaign. She discusses the importance of understanding kids' rapidly changing interests and how this insight shapes engaging advertising strategies. With humor, she reflects on a unique toy narrative that personifies childhood experiences, while also touching on the evolving toy retail landscape and the creative teamwork that drives innovation in marketing.