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3min chapter
The Entertainer's campaign focuses on our kids charming obsessions
On Strategy Showcase
Exploring Childhood Obsessions in Marketing Strategy
This chapter explores The Entertainer's strategic marketing approach, focusing on children's fleeting interests that inspired their advertising campaign. It highlights the importance of collaboration in the creative process and sheds light on accelerated planning and consumer behavior from a childhood perspective.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode