On Strategy Showcase cover image

The Entertainer's campaign focuses on our kids charming obsessions

On Strategy Showcase

CHAPTER

Crafting a Toy: The Intersection of Creativity and Consumer Emotion

This chapter delves into the challenges and successes of creating a toy inspired by a film, focusing on the design and production processes. The speakers share how they navigated a tight timeline and developed a marketing strategy that emphasizes emotional engagement for potential buyers.

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