Navigating the Evolving Toy Retail Landscape

This chapter examines the shifting dynamics of toy retail in the US and UK, focusing on the decline of traditional stores like Toys R Us and the rise of online competitors like Amazon. It discusses the challenges faced by a toy store in Chicago, including low brand awareness, and the strategic pivot towards emotional brand building and effective marketing campaigns. The importance of teamwork and creativity in developing unique marketing insights and engaging presentations is also emphasized.