3min chapter

On Strategy Showcase cover image

The Entertainer's campaign focuses on our kids charming obsessions

On Strategy Showcase

CHAPTER

Nostalgia and Innovation in Advertising

This chapter explores the emotional power of music in advertising, with a focus on a song by Roxette and its connection to the artist's lineage. It also discusses the creative process of transforming an advertisement character into a plush toy, showcasing a blend of nostalgia and imaginative design.

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