The Action Catalyst REMASTERED: To Sell is Human and When, with Daniel Pink (Sales, Science, Psychology, Economics)
Oct 24, 2023
Daniel Pink, a behavioral scientist and best-selling author, dives into the evolving landscape of sales. He emphasizes the essential role of trust and the shift toward 'seller beware.' Pink reveals surprising insights about introverts and extroverts, declaring ambiverts as the top sales performers. He discusses the importance of empathy in negotiations, alongside the science of timing for optimal performance. Plus, he shares amusing tips on when to avoid hospitals. Get ready to rethink selling with science-backed strategies!
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Non-Sales Selling
- Everyone is constantly selling, even if it's not in a traditional sales role.
- This involves persuading, convincing, and influencing others in various situations.
Shifting Power Dynamics
- The business world has shifted from "buyer beware" to "seller beware".
- Buyers now have more information, choices, and ability to communicate, giving sellers less leverage.
Attunement and Persuasion
- Attunement, or understanding another's perspective, is crucial for effective selling.
- Focus on their thoughts and interests, especially when persuading superiors.
