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REMASTERED: To Sell is Human and When, with Daniel Pink (Sales, Science, Psychology, Economics)

The Action Catalyst

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Intro

This chapter explores the evolution of selling in today's workplaces, highlighting how employees across various roles engage in persuasion. It emphasizes the shift in perspective from 'buyer beware' to 'seller beware' and introduces 'attunement' as a crucial element in effective modern sales techniques.

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