The Calum Johnson Show Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
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Mar 3, 2025 
Seth Godin, the marketing guru and bestselling author behind 18+ influential books, dives into the essence of successful marketing. He challenges the myth of originality, advocating for genuine quality products that resonate with audiences. Godin explores the importance of empathy in storytelling and emphasizes targeting the smallest viable market. He critiques the obsession with authenticity, arguing that consistency is key. Finally, he offers a roadmap for converting customers into true fans, encouraging entrepreneurs to start small and navigate their unique challenges.
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Organic Marketing
- Focus on marketing as creating conditions for an idea to spread organically.
- Avoid pushy advertising; aim for customers who want to tell their friends.
The Interruption-Based Marketing Model
- Traditional advertising methods like billboards and TV commercials conditioned us to interrupt.
- The internet and social media exacerbated this by prioritizing attention-grabbing tactics over value creation.
Create Remarkable Products
- Stop creating average products and focus on making something remarkable.
- Prioritize quality and worthiness of remark over social media following.
