17min chapter

The Calum Johnson Show cover image

Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin

The Calum Johnson Show

CHAPTER

The Evolution of Marketing: From Engagement to Interruption

This chapter explores the transformation of marketing from genuine engagement to a model centered around interruption and manipulation, highlighting the historical shifts in advertising from television to targeted online strategies. It emphasizes the importance of authenticity and storytelling in creating remarkable products that foster organic conversations, rather than relying on traditional advertising techniques. The discussion also addresses societal norms around consumer behavior and the potential for individuals to break free from these constraints to build a meaningful presence.

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