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17min chapter
Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
The Calum Johnson Show
The Evolution of Marketing: From Engagement to Interruption
This chapter explores the transformation of marketing from genuine engagement to a model centered around interruption and manipulation, highlighting the historical shifts in advertising from television to targeted online strategies. It emphasizes the importance of authenticity and storytelling in creating remarkable products that foster organic conversations, rather than relying on traditional advertising techniques. The discussion also addresses societal norms around consumer behavior and the potential for individuals to break free from these constraints to build a meaningful presence.
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highlights
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