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2min chapter
Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
The Calum Johnson Show
Creating Conditions for Customer Advocacy
This chapter explores how to foster an environment where customers are encouraged to share positive experiences, particularly in pet adoption from shelters. It contrasts ineffective marketing tactics with engaging strategies that promote community involvement and customer connection.
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Listen to the best highlights from the podcasts you love and dive into the full episode