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16min chapter
Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
The Calum Johnson Show
Targeting Your Audience: The Power of Empathy
This chapter emphasizes the significance of focusing on a specific audience when building products or services, advocating for radical empathy towards that demographic. It explores the concept of the 'smallest viable market,' illustrating how understanding unique needs can enhance storytelling and engagement, ultimately leading to greater business success. The discussion also covers decision-making in entrepreneurship, highlighting that aligning marketing efforts with audience beliefs fosters stronger connections and better outcomes.
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