16min chapter

The Calum Johnson Show cover image

Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin

The Calum Johnson Show

CHAPTER

Targeting Your Audience: The Power of Empathy

This chapter emphasizes the significance of focusing on a specific audience when building products or services, advocating for radical empathy towards that demographic. It explores the concept of the 'smallest viable market,' illustrating how understanding unique needs can enhance storytelling and engagement, ultimately leading to greater business success. The discussion also covers decision-making in entrepreneurship, highlighting that aligning marketing efforts with audience beliefs fosters stronger connections and better outcomes.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode