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3min chapter
Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
The Calum Johnson Show
The Myth of Authenticity
This chapter explores the overrated notion of authenticity in branding, positing that consistency is more important for customer satisfaction. By analyzing examples from various fields, the speaker argues that meeting audience expectations and fulfilling promises is key to success and professional fulfillment.
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