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Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin

The Calum Johnson Show

CHAPTER

The Psychology of Consumer Engagement

This chapter explores the connection between human psychology and consumer behavior in marketing, using examples like Tom's Shoes to illustrate effective product narratives. It emphasizes the significance of community-building, social dynamics, and consistent engagement in fostering brand loyalty and trust.

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