The Advanced Selling Podcast
Cold Calling Sucks: An Eye-Opening Convo with 30 Minutes to President's Club
Aug 7, 2024
Armand Farrokh and Nick Cegelski, co-hosts of the popular sales podcast, delve into their insights from their book on cold calling. They debunk myths surrounding the practice, revealing surprising statistics on voicemails and objections. The duo emphasizes the importance of action over perfection in cold calling and shares practical strategies to build confidence. With personal anecdotes and data-driven approaches, they highlight how to effectively connect with prospects through warm calls and the power of shared experiences.
39:22
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Quick takeaways
- Cold calling can be highly effective despite its negative perception, and data shows that proper techniques significantly improve meeting booking rates.
- Utilizing voice mails strategically without a sales pitch enhances response rates, emphasizing the need to handle objections with a more refined approach.
Deep dives
The Value of Podcasting for Sales Professionals
Starting a podcast can be highly beneficial for sales professionals looking to enhance their personal branding. By documenting their voice and sharing their insights, they can establish credibility and connect with a wider audience. The hosts of 30 Minutes to Presidents Club emphasize that even though many salespeople express intentions to start their own podcasts, very few actually follow through. This underscores the importance of taking actionable steps and the potential missed opportunities for those who do not leverage this medium.
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