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The Unmistakable Creative Podcast
Listener Favorties: Kevin Bethune | Lessons in Strategic Innovation from an Air Jordan Designer
May 31, 2024
54:33
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Former Air Jordan designer, Kevin Bethune, discusses strategic innovation, transition from engineering to shoe design, empowerment through curiosity, cultural impact of Air Jordan, industrial design intricacies, first principles thinking, and building a strong brand promise.
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Quick takeaways
- Exploring diverse interests can lead to unconventional career paths and foster innovation in design.
- Creating a strong emotional connection with consumers through brand storytelling enhances long-term success.
Deep dives
Encouraging Curiosity and Creativity in Career Development
Encouraging curiosity and creativity in career development entails breaking away from predefined career paths and embracing interdisciplinary approaches. The journey from studying engineering to designing shoes at Nike exemplifies the importance of exploring diverse interests and challenging conventional career trajectories. By fostering a culture that encourages cross-departmental engagement and exploration, individuals can unlock new opportunities and push the boundaries of traditional roles.
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