The Unmistakable Creative Podcast

Listener Favorties: Kevin Bethune | Lessons in Strategic Innovation from an Air Jordan Designer

May 31, 2024

Former Air Jordan designer, Kevin Bethune, discusses strategic innovation, transition from engineering to shoe design, empowerment through curiosity, cultural impact of Air Jordan, industrial design intricacies, first principles thinking, and building a strong brand promise.

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The Unveiling of Systemic Injustices Through Personal Narratives

02:05 • 11min

Navigating Career Choices and Embracing Creativity

Transition from Engineering to Shoe Design with Emphasis on Curiosity and Networking

Empowerment through Curiosity and the Cultural Impact of Air Jordan

Exploring the Intricacies of Industrial Design, Brand Stories, and Consumer Culture

Innovating and Designing New Shoes

First Principles Thinking and Innovation

38:40 • 11min

Exploring Aspirations, Performance, and the Impact of Branding

Building a Strong Brand Promise

52:18 • 10min

Innovative Payment Solutions for Creators at Live Events

01:02:30 • 5min