This chapter emphasizes the significance of a brand's promise being supported by substance, consistency, and evidence to gain the trust of customers. It underlines the importance of collaborative efforts in turning ideas into successful ventures and the need to provide experts with the time and space to explore deeply. The discussion also touches on the challenges faced by black Americans in corporate settings due to racism, advocating for self-awareness and inclusive leadership practices.
Kevin Bethune began as an Engineer at Westinghouse and then moved on to work with Nike where he designed Air Jordans. Kevin provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
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