This chapter emphasizes the significance of curiosity in pursuing career paths, highlighting the empowerment that comes from challenging norms and exploring opportunities. It also delves into the cultural impact and lasting legacy of the Air Jordan brand, shedding light on Michael Jordan's influence and the unique qualities that distinguish the Jordan team.
Kevin Bethune began as an Engineer at Westinghouse and then moved on to work with Nike where he designed Air Jordans. Kevin provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
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