Exploring the concept of first principles thinking in innovation, challenging conventional norms, and seeking disruptive change. Discussing its application in various industries using footwear manufacturing as an example. Emphasizing the importance of questioning assumptions, strategic planning for growth, and proactively managing business models amidst changing markets.
Kevin Bethune began as an Engineer at Westinghouse and then moved on to work with Nike where he designed Air Jordans. Kevin provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
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