Dive into the world of industrial design teams at companies like Apple, the craftsmanship behind popular sneaker designs from Nike and Adidas, and the intersection of materialism and product appreciation. Discover how hypebeast culture influences community desires and the emotional connections formed with products that narrate captivating stories.
Kevin Bethune began as an Engineer at Westinghouse and then moved on to work with Nike where he designed Air Jordans. Kevin provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
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