Exploring the detailed process of designing new shoes, emphasizing market opportunities, athlete needs, and the creative journey of product development. The chapter also touches on advertisements for Plushcare and Mint Mobile, discussing audience understanding and problem-solving in business endeavors.
Kevin Bethune began as an Engineer at Westinghouse and then moved on to work with Nike where he designed Air Jordans. Kevin provides an incredible perspective on design and how it can be strategically leveraged to cultivate innovation.
Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.
Hosted on Acast. See acast.com/privacy for more information.