Build For Tomorrow

To Save Barbie, They Had to Change Her

Jul 28, 2022

45:30

Creator website

Highlights

AI Chapters

Episode notes

Barbara Millicent Roberts

00:27

The Name Barby

00:31

What Is the Difference Between What You Do and Why You Do It?

01:44

Barby Is the Number One Toy Property in the World

02:07

Introduction

2min

Mattel Wanted Richard Back

2min

Toys Are a Reflection of Our Time

2min

The Davy Crockett Doll

5min

The Jordan Harbinger Show

1min

What Do Kids Want in a Plastic Doll?

2min

Action Figures for Boys

2min

The Davy Crocket Action Figure With Lipstick and Breasts

2min

The Life of Davy Crockett

2min

10.

The Davy Crockett Doll

2min

11.

The Davy Crocket Doll

4min

12.

The Origins of Earring Magic Ken

2min

13.

Bringing Barby Back to the Toy Store

3min

14.

Barby, the Barby of the Nineties

2min

15.

The Matell Play Book

2min

16.

What Is the Difference Between What You Do and Why You Do It?

2min

17.

What Is the Matell Playbook?

2min

18.

Barby Is the Number One Toy Property in the World

2min

19.

Toomean's Barby

5min

Barbie sales were plummeting. A new leader had a vision: The doll needed to be “a reflection of our times.” But how do you make something more modern? In this episode, we learn how Barbie took some big risks — and then take a trip through toy history, to discover just how much our toys say about ourselves.

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