What Is the Matell Playbook?

Mattel's new barby line is intentional. It knows exactly what it's doing, which meant that it was also more prepared for the good and the bad. Basically, richard executed the exact opposite of earring magic ken. Remember that doll came out of a slop effort to just sell more toys to more kids without a lot of thought about what those toys said or who they were for. And again, like i said, i don't think that you need to be re inventing old toys to use this way of thinking.