Action Figures for Boys

In 19 63, the toy company hasborough came up with a solution to this. It created a plastic toy soldier that it called g i joe. To make sure there was absolutely no confusion, and that g i jo was very, definitely, without question, absolutely one thousand % a toy for boys, it made a few key decisions. They came up with this term action figure, and really just branded that on g i jo pretty much at every turn. Action meant boys. Action figure meantag in for boys. And once g i jo took off, the rest of the industry quickly followed,. making more plastic figurings for boys, and always labelling them with the word action.