Barby Is the Number One Toy Property in the World

Akd him how mattel dealt with all the negative perceptions of barby in the beginning when sales were plummeting. He said it was intentionally head on, go listen to people, understand where they're coming from. But also don't get caught up fighting every fight, he says. In 20 21, barby had a record breaking sales year, the biggest sales growth in barby's life. Richard told me they ere on track to do the same thing again in 20 22. And he said barby is the number one toy property in the world.