What Is the Difference Between What You Do and Why You Do It?

If you identify solely with what you do, then you will never want the thing to change. But if you can understand why you do something, and you can articulate that in a single sentence, then you realize that there are endless different ways to fulfil your mission. From there, the matell play book gets deep into the weeds on product development. And then step for finally, the most important, building the operations to bring all your new ideas to life. Because if you can't execute against a great idea or a great product, then it's nothing but a great idea and a great product that never got out there.