To Save Barbie, They Had to Change Her
Build For Tomorrow
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Bringing Barby Back to the Toy Store
Barby, arguably the most iconic toy for girls in the world, came to accept that it no longer reflected the times we live in. So if we were building the brand to day to inspire girls around the world for their limitless potential, what would the brand look like? The answer to that question coming up after the break.
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