The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 665: From Storytelling to Sales: How to Craft a Compelling Narrative That Converts
28 snips
May 1, 2023 AI Snips
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Colin's Speaking Breakthrough
- Colin Boyd started his speaking journey from a challenging place with no clients and a wobbly desk.
- One early speaking gig led to signing many coaching clients and a decade-long partnership with HP.
Selling as Attraction
- Selling is a necessary skill for entrepreneurs, not a pushy act.
- Selling done right attracts the right audience and creates a space for transformation.
Craft Your Conversion Story
- Tell your story as if the audience has never heard it and make them feel the emotion.
- Ensure your story answers if the audience can relate, if you can lead them, and what path you followed.