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How to Feel Confident in Your Offer
When people buy from you, they're not just buying a system, they're buying a feeling. And I think that there's like a spectrum in learning how to feel confident in your offer. The first piece is actually going through the transformation yourself. Second level is where you've got clarity on how that process actually occurred. Third level of certainty: You've got enough social proof from other people to show that what you teach can be scaled or can be extrapolated into other people's lives.