665: From Storytelling to Sales: How to Craft a Compelling Narrative That Converts
The Goal Digger Podcast
The Importance of Analogies in Marketing
An analogy or a metaphor is a high level idea that is vague enough for the audience to understand, but it has enough specificity to link it to your idea. So I'll give you an example of this. One of the ideas that I teach is this idea called infusion selling. Infusion selling is the idea of speaking and selling at the same time. The metaphor I use is like dropping dye into water. And so imagine you have this cup of water with an hour with water and you drop the, you drop the dye,. You drop the dye into the water. And it starts to infuse through the water, like it starts to change color. That is the water represents the audience's
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