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6min chapter
665: From Storytelling to Sales: How to Craft a Compelling Narrative That Converts
The Goal Digger Podcast
How to Create a Conversion Story
When you tell a story, even if the story is about you, the story is for the audience. And when you tell it right, what happens is the audience actually puts themselves in your story. So one of the mistakes that people make with their stories is that they think their story is about them. There are three questions that I always try to answer on every story. The first question is, are you like me? Is there a resolution? Like any sort of revelation or kind of resolved drama? It's really about answering that question and so the first piece is where we start with our stories.
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