665: From Storytelling to Sales: How to Craft a Compelling Narrative That Converts
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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The Importance of Having a Through Line
Colin: It's so important to have a through line and to come back to it again and again. "Good communicators are very good at keeping contextual clarity in their presentation," he says. The core premise is that one belief that if we can get that clear and straight, that's the through line. And this actually forms all of your marketing as well."
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