Colin Boyd, an expert coach, shares sales strategies without being pushy. Learn about creating high-converting presentations, building audience commitment, transitioning from serving to selling, mastering public speaking, and empowering sales strategies through storytelling.

Learn to communicate in a way that converts with one of the top virtual selling expertsI’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually.Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products. It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked! That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies!   In this episode, Colin shares: Why selling is all about helping your audience make a decision Tangible ways to become more confident when you sell How to successfully pitch without sounding pushy or salesy  What a conversion story is and how you can identify yours … Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro.Here’s a glance at this episode... [09:42] Colin shares how he got his start.  [12:45] Colin discovered that marketing and speaking are fundamental to business. [15:02] A webinar that sells is about helping people make a decision as opposed to just gathering more information. [19:08] The offer opens the door for your potential customers to enter a transformational space. [22:01] There are three levels of certainty within an offer.. [24:20] Stories are a big part of a webinar. The audience sees their story in a conversion story. [27:30] Conversion story framework: 1. Are you like me? 2. Can you lead me? 3. Is there a path I can follow? [30:16] Use a conversion story instead of an origin story. Find a moment in your life when you had a transformational moment with what you're offering. [34:18] All you need is one irresistible presentation that you can refine and scale to create the business of your dreams. [37:41] Sell the experience of your course, not the process of it. Describe the results, not the steps.  [41:23] Too much information is one of the biggest mistakes in webinars. Infusion selling is speaking your content in a way that sells your offer.  [49:05] Q&As should be prepared.  [51:55] When creating a webinar, find 3 or 4 key ideas to share.  [55:40] Ask: 1. What beliefs do I need to shift in order for people to make a commitment? 2. What's something valuable I can share? 3. How can I show the vehicle in a really unique and simple way? Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn the power of storytelling in sales and presentations from Colin Boyd. Discover how to craft a compelling conversion story, choose the right narrative, and engage your audience effectively. Explore the impact of storytelling on influencing beliefs and connecting with listeners.

Not making sales? It could be that you’re not telling a captivating story… Stories have the power to captivate, inspire, and influence people's emotions and actions, making them an invaluable tool for small business owners looking to build brand loyalty and drive sales. And my guest on Goal Digger today? He’s your go-to guy when you want your virtual and live presentations to get clients, not just claps. Colin Boyd has been on the professional speaking circuit for over a decade, and he’s advised the biggest names in the industry to speak and sell from both virtual and live stages. Most recently, he helped ME and my team revamp our keynote presentation for our Pinterest Lab launch and under his guidance, we more than DOUBLED our revenue goals. I couldn't think of a better person to help us craft compelling stories that resonate with our target market. Discover the secrets to successful storytelling with Colin Boyd by clicking PLAY on today’s episode!GOAL DIGGER FB COMMUNITYGOAL DIGGER INSTAGRAMGOAL DIGGER SHOW NOTESGET COLIN’S CONVERSION STORY FORMULA

Guest Colin Boyd shares tips on generating sales with video by creating a 'conversion story' to connect with audiences. He discusses starting strong in videos, persuasion tactics with genuine intentions, crafting powerful concepts, and balancing vulnerability and invincibility in charisma.