Abundant Ever After with Cathy Heller Colin Boyd on How to Sell With Story
Jul 14, 2025
Colin Boyd, a speaker and storytelling expert, shares his insights on using personal narratives to boost business. He emphasizes the power of authentic storytelling to build trust and create genuine connections with clients. Colin explains how to effectively convey your story to engage audiences, even in small settings, and why this approach can lead to aligned sales. He encourages listeners to embrace their unique journeys and illustrates how transformative storytelling can change sales dynamics for the better.
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Colin's Breakthrough Speaking Story
- Colin Boyd shared his breakthrough story about speaking to 137 people with no prior paid speaking experience.
- This event skyrocketed his coaching income and led to speaking opportunities worldwide.
Crafting a Relatable Story
- Start your story in a specific moment and include both external details and internal feelings.
- Share universal emotions to help your audience connect deeply and see themselves in your story.
Specifics and Universals in Storytelling
- Specific details ground the story, while universal emotions in the chorus make it relatable.
- This combination makes stories and songs resonate widely, becoming everyone's experience.