How to Uncover and Tell Your Conversion Story with Colin Boyd

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Feb 22, 2024

Learn the power of storytelling in sales and presentations from Colin Boyd. Discover how to craft a compelling conversion story, choose the right narrative, and engage your audience effectively. Explore the impact of storytelling on influencing beliefs and connecting with listeners.

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ANECDOTE

From Half-Client To Breakthrough Presentation

Colin describes having only 'half a client' and a broken desk when he nervously accepted a free presentation request.
That single presentation generated 12–15 clients and led to his first paid speaking gig for 5,500 people, changing his business trajectory.

INSIGHT

Conversion Story Beats Origin Story

Colin distinguishes an origin story from a conversion story and recommends using the latter to show transformation.
The conversion story should clearly articulate the change your vehicle creates for your audience.

ADVICE

Use Dissonance And Desire To Connect

Unlock moments of dissonance, challenge, and desire inside your story to let listeners see themselves in it.
Focus on feelings and relatable struggles so the audience experiences your story as their own.

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Did you know that our brains are literally wired to not only LOVE but to remember stories?

Cool, huh? This collective love for stories makes storytelling one of the most POWERFUL content (and let’s be real, sales) strategies. It enables us to get our message across in a way that people want to receive it.

And that’s magic.

But when you tell the right story to the right people, they’re able to envision themselves in your story…

And, well, that’s magic with a sprinkle of fairy dust – topped with unicorn sparkles…

And it’s called your conversion story.

In this episode, my very good friend, Colin Boyd, Selling From Stage Coach and Storytelling Expert, shares exactly how to leverage storytelling in presentations and sales calls to increase your conversion rates.

When you listen, you’ll also learn the three elements of a great story, how to infuse teaching with selling, and Colin’s Conversion Story Framework.

Click play to hear all of this and…

(00:04:33) The pivotal moment in Colin’s coaching business that led to a transformation in his career.

(00:07:09) Colin narrates the impact of a successful presentation on his coaching business and career.

(00:08:48) The distinction between origin story and conversion story and the importance of the latter in conveying transformation.

(00:14:50) How storytelling can help you influence and connect with the audience.

(00:16:27) How to choose the right story to tell.

(00:19:29) The three elements of a great story for audience engagement.

(00:24:56) The impact of speaking on stage and running webinars when establishing authority and leadership.

(00:29:04) How to effectively communicate with the audience.

(00:32:03) The importance of shifting beliefs and teaching practical (but non-overwhelming) content in presentations.

(00:35:50) The process of achieving results without explicitly revealing the offer.

(00:38:47) How to teach and sell at the same time to create value and desire in the audience.

(00:45:16) The importance of practicing presentations (in front of a mirror or camera) to connect your thoughts with spoken words.

(00:52:28) The Conversion Story Formula to craft and share a conversion story within 48 hours.

Wanna learn the exact 4 blueprints that I use for my 7-figure launches — and better yet, understand how you can implement them in your own business? Save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan! (Plus, live attendees get access to Your Short Term Revenue Toolkit: my go-to resource for making $$$ fast.)

For full show notes, visit:

https://jasminestar.com/podcast/episode400