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Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

May 26, 2023

43:54

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Episode notes

Introduction

3min

The CEO of Time

2min

The Diversification of Time Magazine

4min

The Importance of Being a Trusted Legacy Brand

4min

How to Be a Successful Content to Commerce Business

5min

The Importance of Trust in Digital Ads

5min

The News of the Week

4min

AI and the Future of Advertising

2min

The Importance of Technology in Publishing

2min

10.

The Facebook Find From the EU Is a Cross-Border Data Movement Problem

3min

11.

Facebook's Fine Affects Everyone

2min

12.

AI and the Walled Gardens

2min

13.

AI and the Future of Journalism

4min

14.

Adobe's AI for Red Ads

2min

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall.

In this episode:

TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801
Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/
GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/

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