Marketecture: Get Smart. Fast. cover image

Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

Marketecture: Get Smart. Fast.

CHAPTER

AI and the Walled Gardens

Google is suggesting that they're going to use generative AI for ad copy, keyword search marketing stuff. It seems like the low hanging fruit here is walled gardens where they control everything. And I think ultimately it's going to show the power of AI and it starts making its way into the into the walled gardens.

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