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Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

Marketecture: Get Smart. Fast.

CHAPTER

The Importance of Trust in Digital Ads

Sally Kohn: Recently, you made the decision to remove the paywall. That has implications, I think positive implications for the ad side of the business. She says she was inspired by Tracy D. Hall, who's the first woman of color to lead the American Library Association. Kohn: We're going to continue to do this very deep engagement with a very specific audience.

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