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Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

Marketecture: Get Smart. Fast.

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Introduction

Time.com CEO Jess Sibley is a guest on this week's Markitecture podcast. Ari Paparo and Eric Fronci talk about the power of programmatic advertising to drive better results for advertisers. The pair also discuss their new AI bot, which can answer all sorts of interesting ad tech questions.

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