
The Official SaaStr Podcast: SaaS | Founders | Investors Saastr 002: Behind The Scenes At The World's Fastest Growing SaaS Company with Andy Lark, CMO @ Xero
Mar 2, 2016
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
The CMO at Zero - What's Your Background?
01:32 • 2min
Do You Look for Likeminded People With Your Entrepreneurial Flat?
03:03 • 2min
How Do You Structure the Team in a Micro Zero?
05:29 • 2min
The Role of Marketing in SAS
07:38 • 3min
SaaS Marketing Has Been Reborn
10:25 • 3min
The Million Dollar Question - I Wish I Knew?
13:04 • 3min
The Biggest Challenge in SaaS Marketing?
16:18 • 2min
SaaS Blog Podcast - Lessons Learned
18:47 • 3min
Work-Life Integration
21:18 • 2min
SaaS to SMEs: Do You Have to Adopt a Radically Different Approach?
23:00 • 5min
