Saastr 002: Behind The Scenes At The World's Fastest Growing SaaS Company with Andy Lark, CMO @ Xero
The Official SaaStr Podcast: SaaS | Founders | Investors
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SaaS Marketing Has Been Reborn
SaaS marketing has been entirely reinvented in the last three years. Today, I view marketing inside SaaS companies and including zero is what I call platform orchestrators. And you're trying to orchestrate the experience of customers and partners on this really diverse set of platforms that are available to you. So we've kind of figured out how to orchestrate that platform really, really well.
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