Saastr 002: Behind The Scenes At The World's Fastest Growing SaaS Company with Andy Lark, CMO @ Xero
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Biggest Challenge in SaaS Marketing?
The biggest challenge every day is, is your because the difference between a SaaS marketer and a non SAAS marketer comes down to this. You know, we're growing in the 60, 70% range in some of our biggest markets over 100%. I mean, this is massive growth when you're talking about 200 million plus ARR. So you're constantly asking, is that the best use of my next dollar in and where can I take the dollar out? That is the question. And then which market are you most excited forward zero? Where are you seeing most potential? Oh, I think look, our big four markets still excite me every day because we are
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