How to Win podcast with Peep Laja

Introducing new "must-haves" to the market with Klue’s Jason Smith

Mar 21, 2022

33:02

Creator website

Highlights

AI Chapters

Episode notes

Getting the Right Types of Partnerships for Integrations

01:39

Product Development

02:36

Building a Moat in a Competitive Enablement Category

04:16

Introduction

3min

Create a New Job to Be Done Box

4min

How to Convert a Ra Intel Into an Integration

3min

Competitive Intelligence - What's the Market For?

2min

Brand Strategy Specialist, Professor David Arker Explains Must Halves

4min

We've a Competitive Strategy Like Wey

2min

Is There a Competitive Enablement Solution?

2min

The Power of Proof as a Marketing Tool

3min

Product Development

3min

10.

Getting the Right Types of Partnerships for Integrations

2min

11.

What's the Secret to a Great Product?

2min

12.

Building a Moat in a Competitive Enablement Category

4min

Key Points:

Jason explains Klue's backstory (01:03)
My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)
The three areas Jason focused on to get Klue to its first million (06:20)
I discuss the importance of customer research (09:10)
Jason explains how Klue educated the market about competitive enablement (10:05)
My thoughts on creating new "must-haves" to establish subcategories (11:23)
Jason explains how Klue is differentiating through authenticity (16:09)
Jason unpacks why market maturity is contributing to Klue's growth (16:56)
I talk about why proof and case studies are such powerful marketing tools (19:04)
Why Klue took their time expanding downmarket (20:44)
Jason explains why the bulk of Klue's VC funding is going to product development (22:50)
I explain why customer data should inform your integration choices (25:08)
My thoughts on why authenticity is a strong angle to differentiate with (28:38)
Jason explains why elevating the category is the ideal moat (29:23)
Wrap up (31:04)

Mentioned:

Clayton Christensen Website

David Aaker LinkedIn

Wade Foster LinkedIn

Zapier Website

My Links: