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4min chapter
Introducing new "must-haves" to the market with Klue’s Jason Smith
How to Win podcast with Peep Laja
Create a New Job to Be Done Box
Clue takes competitor intell and makes it usable for salespeople. Clavio is now number one for emal for e commerce box and convert kits. When you're trying to innovate, rather than the customer, you need to understand what it is the customeris trying to accomplish. What's the job that the customer's trying to get done? And a job is a very stable thing. It exists whether or not there's market for products that could be hired to do the job.
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