Key Points:
- Jason explains Klue's backstory (01:03)
- My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)
- The three areas Jason focused on to get Klue to its first million (06:20)
- I discuss the importance of customer research (09:10)
- Jason explains how Klue educated the market about competitive enablement (10:05)
- My thoughts on creating new "must-haves" to establish subcategories (11:23)
- Jason explains how Klue is differentiating through authenticity (16:09)
- Jason unpacks why market maturity is contributing to Klue's growth (16:56)
- I talk about why proof and case studies are such powerful marketing tools (19:04)
- Why Klue took their time expanding downmarket (20:44)
- Jason explains why the bulk of Klue's VC funding is going to product development (22:50)
- I explain why customer data should inform your integration choices (25:08)
- My thoughts on why authenticity is a strong angle to differentiate with (28:38)
- Jason explains why elevating the category is the ideal moat (29:23)
- Wrap up (31:04)
Mentioned:
Jason Smith LinkedIn
Jason Smith Twitter
Klue Website
Klue LinkedIn
Klayvio Website
Convertkit Website
Clayton Christensen Website
David Aaker LinkedIn
Wade Foster LinkedIn
Zapier Website
My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL
