Introducing new "must-haves" to the market with Klue’s Jason Smith
How to Win podcast with Peep Laja
The Power of Proof as a Marketing Tool
The power of proof as a marketing tool cannot be overstated. Once customers are seeing results and you can publish those, it gets much easier to convince new prospects that they actually assume more risk by not buying you. It's always tempting to chase all aspects of the opportunities in your market. Ultimately, if you're going to take a pile aventure funding and try and win the category, but just do it very considerately when you have the right intestructure,. product and money in place to kind of chase it.
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